15. Advertising Wars Between BMW and Mercedes Ads.
Even a Mercedes can bring driving pleasure.
In 2016 Mercedes congratulated BMW’s 100th anniversary in newspaper Mercedes ads, but the rivalry between Stuttgart and Munich car companies was not neglected – thanks to taunts.
Thank you for 100 years of competition. The previous 30 years were a bit boring.
Mercedes is proud of its pioneering role and happy to refer to BMW as a latecomer (BMW was founded in 1916).
BMW decided to make Halloween fun of rival Mercede-Benz, but they did not know their joke would backfire and burn!
The tweet reads: Now any car can dress up as its favorite superhero. @MercedesBenzUSA #HappyHalloween
Mercedes-Benz repeatedly hit back with a witty comeback: Nice one @BMWUSA. This is a really scary costume. Especially the grille.
The joke referred to giant kidney grille layouts BMW used for its new models.
BMW, Always Ahead.
Mercedes-Benz takes you everywhere and anywhere.
BMW posted a video on its official social media accounts thanking retired Mercedes CEO Dieter Zetsche for his inspiration and politely stating that BMW is better than Mercedes-Benz.
In the clip, a driver takes Dieter Zetsche home in an S-Class. As soon as he gets home, Zetsche goes into the garage and drives off again at the wheel of a BMW i8 Roaster.
Mercedes Benz replied to BMW on his social media from different business accounts.
It is an official ad poster designed for BMW by Italian Web Agency Bcube:
Feel Safe. BMW premium selection. The Best used cars selected by BMW, with full coverage included.
It is an unofficial prison themed ad poster designed by a Mercedes-Benz fan Mohsen:
Get Free. Join the real world.
Fans of German auto brands do not hesitate to create unofficial ad posters: Speed up to see us.
Mercedes ads strikes back: Behind every authentic brand, there is a more authentic one.