15. Advertising Wars Between BMW and Mercedes Ads.

Mercedes ads for newspapers

Even a Mercedes can bring driving pleasure.

In 2016 Mercedes congratulated BMW’s 100th anniversary in newspaper

In 2016 Mercedes congratulated BMW’s 100th anniversary in newspaper Mercedes ads, but the rivalry between Stuttgart and Munich car companies was not neglected – thanks to taunts.

Thank you for 100 years of competition. The previous 30 years were a bit boring.

Mercedes is proud of its pioneering role and happy to refer to BMW as a latecomer (BMW was founded in 1916).

halloween ads from BMW and Mercedes

BMW decided to make Halloween fun of rival Mercede-Benz, but they did not know their joke would backfire and burn!

The tweet reads: Now any car can dress up as its favorite superhero. @MercedesBenzUSA #HappyHalloween

Mercedes-Benz repeatedly hit back with a witty comeback: Nice one @BMWUSA. This is a really scary costume. Especially the grille.

The joke referred to giant kidney grille layouts BMW used for its new models.


BMW, Always Ahead.


Mercedes-Benz takes you everywhere and anywhere.

BMW posted a video on its official social media accounts thanking retired Mercedes CEO Dieter Zetsche for his inspiration and politely stating that BMW is better than Mercedes-Benz.

In the clip, a driver takes Dieter Zetsche home in an S-Class. As soon as he gets home, Zetsche goes into the garage and drives off again at the wheel of a BMW i8 Roaster.


Mercedes Benz replied to BMW on his social media from different business accounts.


It is an official ad poster designed for BMW by Italian Web Agency Bcube:

Feel Safe. BMW premium selection. The Best used cars selected by BMW, with full coverage included.


It is an unofficial prison themed ad poster designed by a Mercedes-Benz fan Mohsen:

Get Free. Join the real world.


Fans of German auto brands do not hesitate to create unofficial ad posters: Speed up to see us.


Mercedes ads strikes back: Behind every authentic brand, there is a more authentic one.